Whole Foods Market in 2008 Vision, Core Values, and Strategy

Running head: CASE STUDY ANALYSIS FOR WHOLE FOODS MARKET Case Study Analysis for Whole Foods Market Abstract This paper is an analysis of Whole Foods Market’s vision, core values, and business strategy. It lays out the type of strategy that Whole Foods Market utilizes, what parts of this strategy work and what parts could use improvement. This case study analysis concludes that Whole Foods Market has a very good business strategy, has a strong, clear vision, and lives by its core values. With only a few minor recommendations, Whole Foods Market can and should climb its way back to the top. Case Study Analysis for Whole Foods Market Whole Foods Market captured around 11 percent of the total natural or organic sales from the†¦show more content†¦Whole Foods Market purchased the struggling Wild Oats Markets, their biggest competitors, in 2007. This acquisition brought on a whole new set of strategizing options because the Wild Oats Market stores were much smaller stores than what Whole Foods Market had currently been using (Gamble et al. 2010). It was also part of Whole Foods Market’s strategy to relocate smaller stores to larger sites with more visibility and parking. Early in 2008, Whole Foods Market had 89 stores averaging 51,500 square feet in different stages of development. 13 of these stores were over 65,000 square feet and 15 stores were in new geographic markets. Altogether Whole Foods Market has stores in 36 states (Gamble et al. 2010). Wide Variety in its Product Line Up Whole Foods Market has a strategy of reaching many, many customers by giving them what they want. Due to different sizes of stores and different kinds of customers, product and brand selection does vary from store to store, however the large scale stores include around 30,000 natural, organic, and gourmet food and nonfood items. Different items in the product line up of Whole Foods Market include: Fresh produce, meat and poultry, fresh seafood, a selection of daily baked goods, prepared foods, fine quality cheeses, olives, chocolates, and confections, a wide selection of dried fruits, nuts, and spices,Show MoreRelatedWhole Foods Market in 2008: Vision, Core Values, and Strategy2921 Words   |  12 PagesCase question 1: What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Food’s chief elements of the strategy are to establish the company as a market leader of natural and organic super markets by differentiating its offering with highest quality naturally preserved food to the world market and become an international brand in every community. However the company is also determined to establish unique value chain activity by recruiting specialized and knowledgeableRead MoreWhole Food Market in 2008:Vision, Core Values and Strategy1945 Words   |  8 Pages Question No. 1 What are the chief elements of the strategy that Whole Foods Market is pursuing? Use Strategy Diamond to explain this part. ARENAS: †¢ Product: The company has a broad range of products including Natural and organic items like beverages, snacks, frozen items, Meat and poultry, Dairy Products, Fresh Sea food, baked products, coffees, cheese and different supplements,  etc †¢ Market Segment: Health Conscious People of many ages and ethnic group Technology: BiodieselRead MoreWhole Foods1021 Words   |  5 PagesWhole Foods Market in 2010 Core Values and Strategy Wilmington University Name: Whitney Newman Date 1/13/13 Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009Read MoreWhole Foods1021 Words   |  5 PagesWhole Foods Market in 2010 Core Values and Strategy Wilmington University Name: Whitney Newman Date 1/13/13 Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. InRead MoreEssay on Case Study-Whole Foods1284 Words   |  6 Pages1. Whole Foods creates a narrow market niche by catering to the special needs and tastes of the consumer, thus, creating a differentiation-based advantage over competitors. By taking actions to acquire Wild Oats, Whole Foods has gained the competitive edge in the marketplace. 2. Recent developments and conditions in the natural and organic food industry can put a strain on the vision and strategy that John Mackey first set out to accomplish. However, part of a good business strategy is toRead MoreMission Statement : Our Mission And Vision1008 Words   |  5 Pages Whole Foods, like many other organizations, has a motto that guides their day-to-day business. Their motto is, â€Å"Whole Foods, Whole People, Whole Planet† (Our Mission and Vision, n.d.). This motto emphasizes that they are not just focused on food retail. Their mission goes beyond that; they are concerned for the well-being of their customers and employees, and even the planet as a whole. While whole foods does not have a separate mission statement, they do have a strong vision statement. This visionRead MoreWhole Foods Markets1582 Words   |  7 Pagespaper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing De mand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of â€Å"natural† organic foods, the analysis provided herein is focused on Whole Foods Market’s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal environmentRead MoreWhole Foods Market2057 Words   |  9 PagesCase Study: Whole Foods Market 2006: Mission, Core Values and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors. Store Development andRead MoreWhole Foods Market Case Essay1917 Words   |  8 PagesCase Study: Whole Foods Market 2006: Mission, Core Values and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors. Store Development andRead MoreAFP Versus Jollibee Food Corporation1605 Words   |  7 Pagesthe best, plan for the worst. Strategic planning, simply defined, is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.XX It is the organization†s method of defining its strategy or direction, and allocating its resources to pursue this strategy. â€Å" The AFP Strategic Planning System is the primary means by which the Chief of Staff, AFP carries out the strategic planning and related functions

The Mill Vs. Kant An Evaluation Of Their Approaches...

Mill vs. Kant: An Evaluation of their Approaches Towards Ethics John Stuart Mill and Emmanuel Kant both have very distinct ideals and principles. Though they were both philosophers within the same century, but their ideals did not align with each other. Mill focused more on overall happiness, while Kant focused more on the reasons people have for committing certain actions. This is important because it makes the validity of actions and their moral worth put in question. The problem being addressed is what each of the theories implies about the actions people make, and that is important because it may lead people to live their lives in a different way. John Stuart Mill was one of the great philosophers of the 19th century. His works have†¦show more content†¦Even if you factor in about 25 more negative units for killing, the overall happiness is still worth more. Therefore, Mill would say that it is morally acceptable. In both these examples, Mill thinks people should act on something based on its utility and not necessarily whether it is deemed right by societies standards. Some people think that Utilitarianism principles conflict with justice. This is because according to the principle, it is okay to violate people’s moral rights and treat people different depending on the situation. Mill tries to handle these conflicts by explaining what justice means. He says that justice has risen from people want to conform to the law and it is therefore extremely arbitrary. He says that people believe in justice if they want to, and that many people have different views on what is justified. Kant’s approach differs from Mill’s. Kant’s work that we are examining is the Metaphysics of Morals which depends heavily on rationality. Kant thinks that people’s moral truths come from a universal set of reasons that come naturally to all people who take the time to think about the consequences of their actions. His main theory relies on the categorical imperative which essentially means that a person should never act unless it is in a way that they can consistently say the maxim of their action will become aShow MoreRelatedUtilitarianism Facing Abortion4725 Words   |  19 Pages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Utilitarianism vs. Kantianism †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Healthcare vs. Marketplace †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 Government Allocation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Reference List †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Abstract In his work, Utilitarianism, John Stuart Mill states that, â€Å"happiness is desirable, and the onlyRead MoreSources of Ethics20199 Words   |  81 PagesOF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable Care of Nature: 22 The Practice of Islamic Environmental Ethics: 22 Read MoreExistentialism vs Essentialism23287 Words   |  94 Pages------------------------------------------------- Essentialism vs. Existentialism Essentialism: A belief that things have a set of characteristics that make them what they are, amp; that the task of science and philosophy is their discovery amp; expression; the doctrine that essence is prior to existence While, Existentialism:A philosophical theory or approach, that emphasizes the existence of the individual person as a free amp; responsibleRead MoreOrganisational Theory230255 Words   |  922 Pagesextremely fragmented and there is no agreement concerning the underlying theoretical dimensions nor methodological approach to be employed. With the recognition of different approaches to organization theory, there is a widely perceived need to bring some order to the field. This textbook offers a well-integrated synthesis of approaches to organization theory. It will be welcomed by organization theory scholars and reflective practitioners and is a valuable companion for scholars and students of organizationRead MoreInternational Management67196 Words   |  269 Pagesthroughout the book, accentuating the experiential relevance of the straightforward content. As always, we emphasize a balance of research and application. In particular for the new eighth edition we have incorporated important n ew content in the areas of ethics and social responsibility, offshoring and outsourcing, the emergence of social media as a means of transacting business around the world, management practices in and for emerging and developing countries, and other important developments in the international

Decome Et Decorum Free Essays

â€Å"Heartland† written by Linda Hogan has underlying messages a reader must carefully pay attention to in order to fully understand the poem. Hogan describes â€Å"City Poems† as her analysis of city life and how she appreciates it which can seem complex when reading her poem. She begins the poem describing how rare silence in the city can appear to people, constant traffic from vehicles and voices of people traveling the streets. We will write a custom essay sample on Decome Et Decorum or any similar topic only for you Order Now Then she understands what the â€Å"city poems† other authors write about and how life in the city is constantly surrounded with common images related to city life such as yellow hard hats and beggars. I feel like Hogan feels a connection with city life and she has learned to appreciate it. I think the author identifies â€Å"city poems† as poems about the chaos people endure in the city; that the city may not seem enjoyable to most. The chaos that the city brings can take a toll on a person and can leave them questioning their life. Lines seven to ten describe how people pray and â€Å"feel the heart beat in a handful of nothing† which I interpreted it as meaning that the city can drain people of whatever they have and leave them with nothing. When people have nothing to fall back on, faith holds a powerful connection to people who seek support to help put back the broken pieces of life and by praying, a higher power can bring an answer to their prayers. However, Hogan seems to find the beauty and joy that the city brings and describes it in her poem, â€Å"Heartland†. I think that Hogan enjoys the city life with the detail in lines eleven to seventeen, where she describes construction workers, beggars, pigeons, and peoples’ regurgitation on metal. I interpreted the statement â€Å"human acids etching themselves into metal† as how many people travel to the city to become famous and make a name for themselves which the â€Å"human acid† being written onto the metal represents a person â€Å"writing there name in stone†. In stanza three, line twenty, Hogan writes â€Å"listening hard to the underground language† where the â€Å"underground language† refers to the lingo of the streets of the city where people of the city understand one another and can communicate with each other, even if they are not speaking the same anguage. When growing up anywhere, a person picks up certain characteristics of their society. Specifically, when growing up in the city, a person MUST learn the rules (language) of the city to succeed. The â€Å"underground language† is hidden within the city, where â€Å"outsiders† ponder upon conversations on the street, trying to figure what it really means. When H ogan writes â€Å"listening hard† I think she refers to taking How to cite Decome Et Decorum, Papers

Condom Dispensors free essay sample

Half of the 40,000 of the new HIVE Infections each year occur to individuals under the age of 25. That means that an average of two young people are Infected with HIVE every hour of every day. (2) In the united States, 45. 6 percent of high school students and 79. 5 percent of college students ages 18-24 have had sex. The average age at first marriage is 28. 6 for men and 26. 6 for women. (3) Knowing these two statistics is important before choosing which side of the fence to belong to.The issue at hand is that Camden County College has decided to install condom dispensers within the campus bathrooms. A percentage of our population feels as though this encourages our students to explore sexual Intercourse. However, they are wrong, and I will explain to you why It Is an absolutely outstanding course of action to install the condom dispensers. Fifty-eight percent of teens who have had sex report not using contraception every time they have sex. We will write a custom essay sample on Condom Dispensors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (1) Installing condom dispensers into the bathrooms means condoms will then be more readily available.By having condoms available in the bathroom students will no longer have to deal with the awkward situation of buying them at a store. I have witnessed this while with a friend. HIS one year anniversary with his girlfriend was coming up and he knew that they would have sex, but he was too shy to purchase the condoms. Fortunately for him I have no problems buying condoms so I bought them for him. Now, had I not been there to help my friend what would he have done? The answer to that question could be argued ten times over, however the problem could have been solved before it ever came about.The way to do that is to make condoms readily available while malignantly a level of privacy. Where Is more private than the bathroom? Secondly, installing vending machines filled with condoms plants a subconscious message into students minds. Lets face it, college students are sexually active, and ignoring this fact only intensifies the problem. Installing a friendly reminder in campus bathrooms reminds students that if theyre going to have sex. Make sure its safe sex.When used correctly male condoms are 98 percent effective, the female variety when used correctly are 95 percent effective. Using no condom equates to zero percent In effectiveness. I Like my chances with the condom much more than without protection. Finally, the era of sex being a taboo subject is history. Starting in middle school, and in some cases elementary school, students are being educated on the subjects retaining to sex. The time of abstinence only teachings has passed, and with the evolution of teaching, sex has become an In-depth study.I participated In a class my senior year of high school In which, we the seniors of the class taught the freshman about several issues regarding sex and the complications that come from unsafe sex. What I learned from that class will forever be with me, and I see nothing but positive results with installing condom dispensers into campus bathrooms. In conclusion, Camden County College must install condom dispensers into the campus bathrooms. Installing the dispensers will only yield positive results, which ill only benefit the college as well as Its community.

4 Ways Freelance Writers Can Overcome Anxiety When Sending Out the First Pitch

Youre almost there; You searched for freelance writing jobs, found a great ad and youre ready to send that pitch. But, wait. Suddenly, you cant. The thoughts of not being perfect, of  not having a journalism degree and feeling like an imposter floods over you. Theres no way your pitch will get a response and theres no way that company will hire you for their content. Now, youre not sure if youre cut out for all of this. Having anxiety over sending out that first pitch is real. For a lot of writers, the online business marketing world is new. Selling yourself is foreign. So, how do you make that first step easier? Here are four ways you can overcome anxiety if you are sending out your first pitch! 1. Honor the First Pitch Congratulations! You spent hours creating samples and searching for a freelance writing job and now you are ready to draft up that pitch. Instead of hyperventilating,  give yourself a high-five! Cross that off your to-do list and count that as a success. Sending it shouldnt be the biggest thing to remember; remember the journey of getting to that point in your business. Honor it. 2. Its Not Personal Look, writing is a creative process and its personal. You pour your thoughts, passion, time into your writing and fear comes to play. You worry that all that effort and love you put into your writing isnt seen that way from a potential client. You fear that they take one look at your writing and will say to you that you can never be a freelance writer ever again! Of course, this will never happen. Most likely, youll never hear from a prospect, but the fear is there. Just know that your pitch is not personal. This is a business and prospects are getting pitched to daily. As a freelance writer, you may not write on topics you enjoy. But, you get paid and thats all that counts if you want to make a living as a freelance writer. Within this business, you can get paid right away, every week and consistently. As a fiction author, its not that consistent, right? Even as a magazine writer, it might be months (or years) before you get paid for an article you wrote months or years before. So, remember that your writing isnt personal. The pitch you send isnt personal (but it is personalized!). 3. Build a Metric Around Pitching Do you know the #1 thing I tell brand new freelance writers? If you want to get paid to write, make it your job to find your first freelance writing client. As the saying goes, if you dont have a job, its your job to find a job. To make it easier for you, start building a metric around pitching. In reality, pitching is a numbers game. The more your pitch, the greater chances you have at landing your first gig. Give yourself goals or metrics to hit every day as a way to take action and not really think about what you are doing. I like to tell new writers to pitch 10 times a day for 2 weeks. Thats the metric you hit every day for 14 days. Whether you cold pitch, warm pitch, use job boards or not, your metric is pitching 10 times a day. So, instead of wallowing on that ONE pitch, just get a template ready, personalize it and send it off. Boom. Youre done. Move on. 4. Always Be Hustling This is what happens to new writers: You scour the net for a potential freelance writing job and then spend hours drafting your pitch. After two days of analyzing, editing and changing your pitch, you finally send it. But, wait! You just wasted two days on one pitch. By then you should have pitched 20 times! So, dont dive into one potential job. You should always be hustling and looking for more jobs to pitch to. Im sure youre thinking, but what if I land all those gigs I apply to? The likelihood of that happening isnt very high (even for professional writers!), but if it does, now you have the power and position to set your rate and pick the jobs you want! If you need to get clients, then you need to set your week as a hustler! Write down all the marketing things you need to do in a week so that you can land gig after gig. Dont Let Yourself Be In The Way of Your Success We are always our worst enemy, right? And its no different when you want to pursue freelance writing. You will always find doubt in your abilities. But you know what? That doubt goes away or at least quiets for a long time. Im in a position now to pick and choose my writing clients. I pick my rate and sometimes my deadlines too! I have no doubt in my ability to deliver top-notch content for my clients. You will get to that point. With hard work and networking, you will achieve success as a freelance writer. Over to you – whats the one thing holding you back from sending that pitch?

Tamba Sebba Essays - Federalism, United States Constitution

Tamba Sebba Essays - Federalism, United States Constitution Tamba Sebba Professor Wilkinson U.S. History 1301 09/25/17 The constitution was a document that was written that the newly independent America become unified and aid it to become it is today. But what were some of the motives that led to its creation? The primary source helped support the claims that Holton made within his document it added credibility and help prove Holton's conclusion To First determine whether the primary source contradicts Woody Holton's conclusion you first must understand Holton and be able to fully grasp what Holton was trying to say. The first thing is that Holton credits farmer for being the motive for the convention. Holton explains that the Constitution was a means to limit the inference of ordinary Americans had within the government. In addition, he believed that it was also a means to help bring in the ideas of democracy and as a to help transfer power from the state government to the national government. The primary source may seem like it contradiction Holton's claim with the ideas shown in document 5, which is a debate of how Congress, alone show that many of the men in the convention where in favor of the idea of the people having a hand in the election process and that it would be unjust to them to leave it to the government. But then uses the other source to show how the founding fathers changed the idea to form the syste m of government we have today letting people have a say in their state governments but leaving them out on the national government decision The constitution was made to empower the people due to the mistreatment of the people by England which was a huge cause that would lead to the American revolution. So most of the men present were in favor of a free government where the people had more say in the affairs of the government. The men present wanted to push the idea that of an open free government to help push out the ideals that had been establishing under the rule in England and as they saw it did not work out so the wanted to do the opposite on England government a setup transparency within the government. But the men slowly begin to realize that with this free government not everyone would turn out happy son the begin to form a structure where that could limit the public hand in government affairs but still make it seem like the people still had the control. Another example where the primary source supports Holton's conclusion is that the constitution was also formed so that the American could develop their own currency (paper money). In both document 2 and 3 Curtis talks about the economic motive that would help form the Constitution. Which Holton talk about how there were economic motives within the forming of the Constitution but in truth it was a key factor because with Americas new found independence they would have to restructure their economy from being a colony relying on England to aid them to now an independent country with our own currency and their own way of making money for not only the states but a country as a whole . This would be easier to accomplish if all the states were under one union. And with this, it supports Holton's claim of uniting the states under one union. Lastly, the idea of federalism started to form making it to where the states had their government that the public could put their two cents in but in actuality the big decisions were made by the national government with little to none public interference. Forming a perfect model that would help unify the country In document 8 9, Which are part of collection of paper that pushed the idea of federalism and also pushed the ratification of the constitution, James Madison and Alexander Hamilton want to sway the public opinion of this free government and introduce the people to democracy showing the people that It was different from the way that England had ruled the country and also making it to where the people would believe that they would have a say

The Declaration of Independence Essay Example | Topics and Well Written Essays - 1000 words

The Declaration of Independence - Essay Example A wÐ µll-Ð µducatÐ µd, powÐ µrful advocatÐ µ of frÐ µÃ µdom and libÐ µrty, Thomas JÐ µffÐ µrson was an articulatÐ µ architÐ µct of thÐ µ AmÐ µrican govÐ µrnmÐ µnt as wÐ µ know it, or would likÐ µ to; that is, a govÐ µrnmÐ µnt which is thÐ µ sÐ µrvant of thÐ µ pÐ µoplÐ µ it rÐ µprÐ µsÐ µnts, not thÐ µir mastÐ µr. a govÐ µrnmÐ µnt which is an ongoing continuation of thÐ µ AmÐ µrican rÐ µvolution’s frÐ µÃ µ spirit. WhÐ µn JÐ µffÐ µrson wrotÐ µ thÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ, hÐ µ usÐ µd many rhÐ µtorical stratÐ µgiÐ µs of thÐ µ AgÐ µ of RÐ µason to assÐ µrt collÐ µctivÐ µ unity and frÐ µÃ µdom. ThÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ is basically a documÐ µnt that condÐ µmns thÐ µ British Crown and holds that its formÐ µr coloniÐ µs in North AmÐ µrica arÐ µ now unitÐ µd as statÐ µs. ThÐ µ most vital important statÐ µmÐ µnt that was madÐ µ about frÐ µÃ µdom in this documÐ µnt, thÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ, howÐ µvÐ µr, was that thÐ µ U.S. country as a nation was frÐ µÃ µ and indÐ µpÐ µndÐ µnt of British colonial control. In thÐ µ dÐ µclaration, thÐ µ committÐ µÃ µ mÐ µmbÐ µrs and JÐ µffÐ µrson sÐ µt forth a list of what thÐ µ British colonialists had donÐ µ to thÐ µ AmÐ µricans to curtail thÐ µir frÐ µÃ µdoms, and statÐ µd that thÐ µy arÐ µ not obligatÐ µd to Ð µxist undÐ µr a systÐ µm that has such curtailmÐ µnts as its important factors. ThÐ µrÐ µforÐ µ, thÐ µ documÐ µnt was important bÐ µcausÐ µ thÐ µ authors, â€Å"by authority of thÐ µ good pÐ µoplÐ µ of thÐ µsÐ µ ColoniÐ µs, solÐ µmnly publish and dÐ µclarÐ µ, That thÐ µsÐ µ UnitÐ µd ColoniÐ µs arÐ µ, and of right ought to bÐ µÃ µ frÐ µÃ µ and indÐ µpÐ µndÐ µnt StatÐ µs† (KlÐ µinman Ð µt al., 1998). ... ThÐ µrÐ µforÐ µ, thÐ µ documÐ µnt was important bÐ µcausÐ µ thÐ µ authors, â€Å"by authority of thÐ µ good pÐ µoplÐ µ of thÐ µsÐ µ ColoniÐ µs, solÐ µmnly publish and dÐ µclarÐ µ, That thÐ µsÐ µ UnitÐ µd ColoniÐ µs arÐ µ, and of right ought to bÐ µÃ µ frÐ µÃ µ and indÐ µpÐ µndÐ µnt StatÐ µs† (KlÐ µinman Ð µt al., 1998). ThÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ was Ð µffÐ µctivÐ µ ovÐ µrall bÐ µcausÐ µ its primary author, JÐ µffÐ µrson, rÐ µflÐ µctÐ µd a sort of idÐ µalism that showÐ µd in thÐ µ documÐ µnt from his ЕnlightÐ µnmÐ µnt idÐ µals. ThÐ µ fivÐ µ critÐ µria that will bÐ µ judgÐ µd by this rÐ µport in rÐ µlation to thÐ µ DÐ µclaration’s ЕnlightÐ µnmÐ µnt rhÐ µtoric arÐ µ its status as a humanist documÐ µnt, its absolutist rhÐ µtoric, its utopian rhÐ µtorical statÐ µmÐ µnts about thÐ µ naturÐ µ of rÐ µpublic and dÐ µmocracy, and its strong rhÐ µtoric on thÐ µ limitations of absolutÐ µ powÐ µr in monarchical govÐ µrnmÐ µnt. HowÐ µvÐ µr, thÐ µ documÐ µnt doÐ µs not work on all lÐ µvÐ µls, whÐ µn onÐ µ considÐ µrs thÐ µ provisions about thÐ µ Ð µquality of crÐ µation in thÐ µ contÐ µxt of a slavÐ µ-owning nation. ThÐ µ first stratÐ µgy considÐ µrÐ µd is that of thÐ µ DÐ µclaration’s status as a humanist documÐ µnt. JÐ µffÐ µrson and thÐ µ othÐ µr draftÐ µrs usÐ µ humanist rhÐ µtoric, calling attÐ µntion to thÐ µ basic human nÐ µÃ µd of frÐ µÃ µdom. During thÐ µ timÐ µ that thÐ µ documÐ µnt was writtÐ µn, ЕuropÐ µ was bÐ µing swÐ µpt by a nÐ µw sÐ µntimÐ µnt. PÐ µoplÐ µ wÐ µrÐ µ starting to quÐ µstion thÐ µ old systÐ µms of control and thÐ µ divinÐ µ powÐ µr of thÐ µ monarch was waning. ThÐ µrÐ µ was a nÐ µw trÐ µnd of looking to human ingÐ µnuity and gÐ µnius for answÐ µrs, rathÐ µr than simply looking to rÐ µligion, during this timÐ µ. This was known as humanism. In