Whole Foods Market in 2008 Vision, Core Values, and Strategy

Running head: CASE STUDY ANALYSIS FOR WHOLE FOODS MARKET Case Study Analysis for Whole Foods Market Abstract This paper is an analysis of Whole Foods Market’s vision, core values, and business strategy. It lays out the type of strategy that Whole Foods Market utilizes, what parts of this strategy work and what parts could use improvement. This case study analysis concludes that Whole Foods Market has a very good business strategy, has a strong, clear vision, and lives by its core values. With only a few minor recommendations, Whole Foods Market can and should climb its way back to the top. Case Study Analysis for Whole Foods Market Whole Foods Market captured around 11 percent of the total natural or organic sales from the†¦show more content†¦Whole Foods Market purchased the struggling Wild Oats Markets, their biggest competitors, in 2007. This acquisition brought on a whole new set of strategizing options because the Wild Oats Market stores were much smaller stores than what Whole Foods Market had currently been using (Gamble et al. 2010). It was also part of Whole Foods Market’s strategy to relocate smaller stores to larger sites with more visibility and parking. Early in 2008, Whole Foods Market had 89 stores averaging 51,500 square feet in different stages of development. 13 of these stores were over 65,000 square feet and 15 stores were in new geographic markets. Altogether Whole Foods Market has stores in 36 states (Gamble et al. 2010). Wide Variety in its Product Line Up Whole Foods Market has a strategy of reaching many, many customers by giving them what they want. Due to different sizes of stores and different kinds of customers, product and brand selection does vary from store to store, however the large scale stores include around 30,000 natural, organic, and gourmet food and nonfood items. Different items in the product line up of Whole Foods Market include: Fresh produce, meat and poultry, fresh seafood, a selection of daily baked goods, prepared foods, fine quality cheeses, olives, chocolates, and confections, a wide selection of dried fruits, nuts, and spices,Show MoreRelatedWhole Foods Market in 2008: Vision, Core Values, and Strategy2921 Words   |  12 PagesCase question 1: What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Food’s chief elements of the strategy are to establish the company as a market leader of natural and organic super markets by differentiating its offering with highest quality naturally preserved food to the world market and become an international brand in every community. However the company is also determined to establish unique value chain activity by recruiting specialized and knowledgeableRead MoreWhole Food Market in 2008:Vision, Core Values and Strategy1945 Words   |  8 Pages Question No. 1 What are the chief elements of the strategy that Whole Foods Market is pursuing? Use Strategy Diamond to explain this part. ARENAS: †¢ Product: The company has a broad range of products including Natural and organic items like beverages, snacks, frozen items, Meat and poultry, Dairy Products, Fresh Sea food, baked products, coffees, cheese and different supplements,  etc †¢ Market Segment: Health Conscious People of many ages and ethnic group Technology: BiodieselRead MoreWhole Foods1021 Words   |  5 PagesWhole Foods Market in 2010 Core Values and Strategy Wilmington University Name: Whitney Newman Date 1/13/13 Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009Read MoreWhole Foods1021 Words   |  5 PagesWhole Foods Market in 2010 Core Values and Strategy Wilmington University Name: Whitney Newman Date 1/13/13 Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. InRead MoreEssay on Case Study-Whole Foods1284 Words   |  6 Pages1. Whole Foods creates a narrow market niche by catering to the special needs and tastes of the consumer, thus, creating a differentiation-based advantage over competitors. By taking actions to acquire Wild Oats, Whole Foods has gained the competitive edge in the marketplace. 2. Recent developments and conditions in the natural and organic food industry can put a strain on the vision and strategy that John Mackey first set out to accomplish. However, part of a good business strategy is toRead MoreMission Statement : Our Mission And Vision1008 Words   |  5 Pages Whole Foods, like many other organizations, has a motto that guides their day-to-day business. Their motto is, â€Å"Whole Foods, Whole People, Whole Planet† (Our Mission and Vision, n.d.). This motto emphasizes that they are not just focused on food retail. Their mission goes beyond that; they are concerned for the well-being of their customers and employees, and even the planet as a whole. While whole foods does not have a separate mission statement, they do have a strong vision statement. This visionRead MoreWhole Foods Markets1582 Words   |  7 Pagespaper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing De mand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of â€Å"natural† organic foods, the analysis provided herein is focused on Whole Foods Market’s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal environmentRead MoreWhole Foods Market2057 Words   |  9 PagesCase Study: Whole Foods Market 2006: Mission, Core Values and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors. Store Development andRead MoreWhole Foods Market Case Essay1917 Words   |  8 PagesCase Study: Whole Foods Market 2006: Mission, Core Values and Strategy 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Founder John Mackey strongly believed in Whole Foods’ mission to be very selective about store inventory, sticking to the company’s core values and ensuring that customers had an enjoyable and interactive shopping experience, while keeping with planned strategies that have set them apart from their competitors. Store Development andRead MoreAFP Versus Jollibee Food Corporation1605 Words   |  7 Pagesthe best, plan for the worst. Strategic planning, simply defined, is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.XX It is the organization†s method of defining its strategy or direction, and allocating its resources to pursue this strategy. â€Å" The AFP Strategic Planning System is the primary means by which the Chief of Staff, AFP carries out the strategic planning and related functions

The Mill Vs. Kant An Evaluation Of Their Approaches...

Mill vs. Kant: An Evaluation of their Approaches Towards Ethics John Stuart Mill and Emmanuel Kant both have very distinct ideals and principles. Though they were both philosophers within the same century, but their ideals did not align with each other. Mill focused more on overall happiness, while Kant focused more on the reasons people have for committing certain actions. This is important because it makes the validity of actions and their moral worth put in question. The problem being addressed is what each of the theories implies about the actions people make, and that is important because it may lead people to live their lives in a different way. John Stuart Mill was one of the great philosophers of the 19th century. His works have†¦show more content†¦Even if you factor in about 25 more negative units for killing, the overall happiness is still worth more. Therefore, Mill would say that it is morally acceptable. In both these examples, Mill thinks people should act on something based on its utility and not necessarily whether it is deemed right by societies standards. Some people think that Utilitarianism principles conflict with justice. This is because according to the principle, it is okay to violate people’s moral rights and treat people different depending on the situation. Mill tries to handle these conflicts by explaining what justice means. He says that justice has risen from people want to conform to the law and it is therefore extremely arbitrary. He says that people believe in justice if they want to, and that many people have different views on what is justified. Kant’s approach differs from Mill’s. Kant’s work that we are examining is the Metaphysics of Morals which depends heavily on rationality. Kant thinks that people’s moral truths come from a universal set of reasons that come naturally to all people who take the time to think about the consequences of their actions. His main theory relies on the categorical imperative which essentially means that a person should never act unless it is in a way that they can consistently say the maxim of their action will become aShow MoreRelatedUtilitarianism Facing Abortion4725 Words   |  19 Pages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Utilitarianism vs. Kantianism †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Healthcare vs. Marketplace †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 Government Allocation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Reference List †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 Abstract In his work, Utilitarianism, John Stuart Mill states that, â€Å"happiness is desirable, and the onlyRead MoreSources of Ethics20199 Words   |  81 PagesOF ETHICS: 6 1- Religion: 6 2- Genetic Inheritance: 8 3- Philosophical Systems: 8 4- Cultural Experience: 8 5- The Legal System: 9 6- Codes of Conduct: 9 2.0- EXPLANATION OF THE SOURCES OF ETHICS: 10 2.1- RELIGION: 10 Teaching business ethics 12 2.11- Impact Of Religiosity: 13 2.12- Ethics Of Islam: 14 Nature of Islamic Ethics 17 The Human-Environment Relationship: 20 The Sustainable Care of Nature: 22 The Practice of Islamic Environmental Ethics: 22 Read MoreExistentialism vs Essentialism23287 Words   |  94 Pages------------------------------------------------- Essentialism vs. Existentialism Essentialism: A belief that things have a set of characteristics that make them what they are, amp; that the task of science and philosophy is their discovery amp; expression; the doctrine that essence is prior to existence While, Existentialism:A philosophical theory or approach, that emphasizes the existence of the individual person as a free amp; responsibleRead MoreOrganisational Theory230255 Words   |  922 Pagesextremely fragmented and there is no agreement concerning the underlying theoretical dimensions nor methodological approach to be employed. With the recognition of different approaches to organization theory, there is a widely perceived need to bring some order to the field. This textbook offers a well-integrated synthesis of approaches to organization theory. It will be welcomed by organization theory scholars and reflective practitioners and is a valuable companion for scholars and students of organizationRead MoreInternational Management67196 Words   |  269 Pagesthroughout the book, accentuating the experiential relevance of the straightforward content. As always, we emphasize a balance of research and application. In particular for the new eighth edition we have incorporated important n ew content in the areas of ethics and social responsibility, offshoring and outsourcing, the emergence of social media as a means of transacting business around the world, management practices in and for emerging and developing countries, and other important developments in the international

Decome Et Decorum Free Essays

â€Å"Heartland† written by Linda Hogan has underlying messages a reader must carefully pay attention to in order to fully understand the poem. Hogan describes â€Å"City Poems† as her analysis of city life and how she appreciates it which can seem complex when reading her poem. She begins the poem describing how rare silence in the city can appear to people, constant traffic from vehicles and voices of people traveling the streets. We will write a custom essay sample on Decome Et Decorum or any similar topic only for you Order Now Then she understands what the â€Å"city poems† other authors write about and how life in the city is constantly surrounded with common images related to city life such as yellow hard hats and beggars. I feel like Hogan feels a connection with city life and she has learned to appreciate it. I think the author identifies â€Å"city poems† as poems about the chaos people endure in the city; that the city may not seem enjoyable to most. The chaos that the city brings can take a toll on a person and can leave them questioning their life. Lines seven to ten describe how people pray and â€Å"feel the heart beat in a handful of nothing† which I interpreted it as meaning that the city can drain people of whatever they have and leave them with nothing. When people have nothing to fall back on, faith holds a powerful connection to people who seek support to help put back the broken pieces of life and by praying, a higher power can bring an answer to their prayers. However, Hogan seems to find the beauty and joy that the city brings and describes it in her poem, â€Å"Heartland†. I think that Hogan enjoys the city life with the detail in lines eleven to seventeen, where she describes construction workers, beggars, pigeons, and peoples’ regurgitation on metal. I interpreted the statement â€Å"human acids etching themselves into metal† as how many people travel to the city to become famous and make a name for themselves which the â€Å"human acid† being written onto the metal represents a person â€Å"writing there name in stone†. In stanza three, line twenty, Hogan writes â€Å"listening hard to the underground language† where the â€Å"underground language† refers to the lingo of the streets of the city where people of the city understand one another and can communicate with each other, even if they are not speaking the same anguage. When growing up anywhere, a person picks up certain characteristics of their society. Specifically, when growing up in the city, a person MUST learn the rules (language) of the city to succeed. The â€Å"underground language† is hidden within the city, where â€Å"outsiders† ponder upon conversations on the street, trying to figure what it really means. When H ogan writes â€Å"listening hard† I think she refers to taking How to cite Decome Et Decorum, Papers

Condom Dispensors free essay sample

Half of the 40,000 of the new HIVE Infections each year occur to individuals under the age of 25. That means that an average of two young people are Infected with HIVE every hour of every day. (2) In the united States, 45. 6 percent of high school students and 79. 5 percent of college students ages 18-24 have had sex. The average age at first marriage is 28. 6 for men and 26. 6 for women. (3) Knowing these two statistics is important before choosing which side of the fence to belong to.The issue at hand is that Camden County College has decided to install condom dispensers within the campus bathrooms. A percentage of our population feels as though this encourages our students to explore sexual Intercourse. However, they are wrong, and I will explain to you why It Is an absolutely outstanding course of action to install the condom dispensers. Fifty-eight percent of teens who have had sex report not using contraception every time they have sex. We will write a custom essay sample on Condom Dispensors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page (1) Installing condom dispensers into the bathrooms means condoms will then be more readily available.By having condoms available in the bathroom students will no longer have to deal with the awkward situation of buying them at a store. I have witnessed this while with a friend. HIS one year anniversary with his girlfriend was coming up and he knew that they would have sex, but he was too shy to purchase the condoms. Fortunately for him I have no problems buying condoms so I bought them for him. Now, had I not been there to help my friend what would he have done? The answer to that question could be argued ten times over, however the problem could have been solved before it ever came about.The way to do that is to make condoms readily available while malignantly a level of privacy. Where Is more private than the bathroom? Secondly, installing vending machines filled with condoms plants a subconscious message into students minds. Lets face it, college students are sexually active, and ignoring this fact only intensifies the problem. Installing a friendly reminder in campus bathrooms reminds students that if theyre going to have sex. Make sure its safe sex.When used correctly male condoms are 98 percent effective, the female variety when used correctly are 95 percent effective. Using no condom equates to zero percent In effectiveness. I Like my chances with the condom much more than without protection. Finally, the era of sex being a taboo subject is history. Starting in middle school, and in some cases elementary school, students are being educated on the subjects retaining to sex. The time of abstinence only teachings has passed, and with the evolution of teaching, sex has become an In-depth study.I participated In a class my senior year of high school In which, we the seniors of the class taught the freshman about several issues regarding sex and the complications that come from unsafe sex. What I learned from that class will forever be with me, and I see nothing but positive results with installing condom dispensers into campus bathrooms. In conclusion, Camden County College must install condom dispensers into the campus bathrooms. Installing the dispensers will only yield positive results, which ill only benefit the college as well as Its community.

4 Ways Freelance Writers Can Overcome Anxiety When Sending Out the First Pitch

Youre almost there; You searched for freelance writing jobs, found a great ad and youre ready to send that pitch. But, wait. Suddenly, you cant. The thoughts of not being perfect, of  not having a journalism degree and feeling like an imposter floods over you. Theres no way your pitch will get a response and theres no way that company will hire you for their content. Now, youre not sure if youre cut out for all of this. Having anxiety over sending out that first pitch is real. For a lot of writers, the online business marketing world is new. Selling yourself is foreign. So, how do you make that first step easier? Here are four ways you can overcome anxiety if you are sending out your first pitch! 1. Honor the First Pitch Congratulations! You spent hours creating samples and searching for a freelance writing job and now you are ready to draft up that pitch. Instead of hyperventilating,  give yourself a high-five! Cross that off your to-do list and count that as a success. Sending it shouldnt be the biggest thing to remember; remember the journey of getting to that point in your business. Honor it. 2. Its Not Personal Look, writing is a creative process and its personal. You pour your thoughts, passion, time into your writing and fear comes to play. You worry that all that effort and love you put into your writing isnt seen that way from a potential client. You fear that they take one look at your writing and will say to you that you can never be a freelance writer ever again! Of course, this will never happen. Most likely, youll never hear from a prospect, but the fear is there. Just know that your pitch is not personal. This is a business and prospects are getting pitched to daily. As a freelance writer, you may not write on topics you enjoy. But, you get paid and thats all that counts if you want to make a living as a freelance writer. Within this business, you can get paid right away, every week and consistently. As a fiction author, its not that consistent, right? Even as a magazine writer, it might be months (or years) before you get paid for an article you wrote months or years before. So, remember that your writing isnt personal. The pitch you send isnt personal (but it is personalized!). 3. Build a Metric Around Pitching Do you know the #1 thing I tell brand new freelance writers? If you want to get paid to write, make it your job to find your first freelance writing client. As the saying goes, if you dont have a job, its your job to find a job. To make it easier for you, start building a metric around pitching. In reality, pitching is a numbers game. The more your pitch, the greater chances you have at landing your first gig. Give yourself goals or metrics to hit every day as a way to take action and not really think about what you are doing. I like to tell new writers to pitch 10 times a day for 2 weeks. Thats the metric you hit every day for 14 days. Whether you cold pitch, warm pitch, use job boards or not, your metric is pitching 10 times a day. So, instead of wallowing on that ONE pitch, just get a template ready, personalize it and send it off. Boom. Youre done. Move on. 4. Always Be Hustling This is what happens to new writers: You scour the net for a potential freelance writing job and then spend hours drafting your pitch. After two days of analyzing, editing and changing your pitch, you finally send it. But, wait! You just wasted two days on one pitch. By then you should have pitched 20 times! So, dont dive into one potential job. You should always be hustling and looking for more jobs to pitch to. Im sure youre thinking, but what if I land all those gigs I apply to? The likelihood of that happening isnt very high (even for professional writers!), but if it does, now you have the power and position to set your rate and pick the jobs you want! If you need to get clients, then you need to set your week as a hustler! Write down all the marketing things you need to do in a week so that you can land gig after gig. Dont Let Yourself Be In The Way of Your Success We are always our worst enemy, right? And its no different when you want to pursue freelance writing. You will always find doubt in your abilities. But you know what? That doubt goes away or at least quiets for a long time. Im in a position now to pick and choose my writing clients. I pick my rate and sometimes my deadlines too! I have no doubt in my ability to deliver top-notch content for my clients. You will get to that point. With hard work and networking, you will achieve success as a freelance writer. Over to you – whats the one thing holding you back from sending that pitch?

Tamba Sebba Essays - Federalism, United States Constitution

Tamba Sebba Essays - Federalism, United States Constitution Tamba Sebba Professor Wilkinson U.S. History 1301 09/25/17 The constitution was a document that was written that the newly independent America become unified and aid it to become it is today. But what were some of the motives that led to its creation? The primary source helped support the claims that Holton made within his document it added credibility and help prove Holton's conclusion To First determine whether the primary source contradicts Woody Holton's conclusion you first must understand Holton and be able to fully grasp what Holton was trying to say. The first thing is that Holton credits farmer for being the motive for the convention. Holton explains that the Constitution was a means to limit the inference of ordinary Americans had within the government. In addition, he believed that it was also a means to help bring in the ideas of democracy and as a to help transfer power from the state government to the national government. The primary source may seem like it contradiction Holton's claim with the ideas shown in document 5, which is a debate of how Congress, alone show that many of the men in the convention where in favor of the idea of the people having a hand in the election process and that it would be unjust to them to leave it to the government. But then uses the other source to show how the founding fathers changed the idea to form the syste m of government we have today letting people have a say in their state governments but leaving them out on the national government decision The constitution was made to empower the people due to the mistreatment of the people by England which was a huge cause that would lead to the American revolution. So most of the men present were in favor of a free government where the people had more say in the affairs of the government. The men present wanted to push the idea that of an open free government to help push out the ideals that had been establishing under the rule in England and as they saw it did not work out so the wanted to do the opposite on England government a setup transparency within the government. But the men slowly begin to realize that with this free government not everyone would turn out happy son the begin to form a structure where that could limit the public hand in government affairs but still make it seem like the people still had the control. Another example where the primary source supports Holton's conclusion is that the constitution was also formed so that the American could develop their own currency (paper money). In both document 2 and 3 Curtis talks about the economic motive that would help form the Constitution. Which Holton talk about how there were economic motives within the forming of the Constitution but in truth it was a key factor because with Americas new found independence they would have to restructure their economy from being a colony relying on England to aid them to now an independent country with our own currency and their own way of making money for not only the states but a country as a whole . This would be easier to accomplish if all the states were under one union. And with this, it supports Holton's claim of uniting the states under one union. Lastly, the idea of federalism started to form making it to where the states had their government that the public could put their two cents in but in actuality the big decisions were made by the national government with little to none public interference. Forming a perfect model that would help unify the country In document 8 9, Which are part of collection of paper that pushed the idea of federalism and also pushed the ratification of the constitution, James Madison and Alexander Hamilton want to sway the public opinion of this free government and introduce the people to democracy showing the people that It was different from the way that England had ruled the country and also making it to where the people would believe that they would have a say

The Declaration of Independence Essay Example | Topics and Well Written Essays - 1000 words

The Declaration of Independence - Essay Example A wÐ µll-Ð µducatÐ µd, powÐ µrful advocatÐ µ of frÐ µÃ µdom and libÐ µrty, Thomas JÐ µffÐ µrson was an articulatÐ µ architÐ µct of thÐ µ AmÐ µrican govÐ µrnmÐ µnt as wÐ µ know it, or would likÐ µ to; that is, a govÐ µrnmÐ µnt which is thÐ µ sÐ µrvant of thÐ µ pÐ µoplÐ µ it rÐ µprÐ µsÐ µnts, not thÐ µir mastÐ µr. a govÐ µrnmÐ µnt which is an ongoing continuation of thÐ µ AmÐ µrican rÐ µvolution’s frÐ µÃ µ spirit. WhÐ µn JÐ µffÐ µrson wrotÐ µ thÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ, hÐ µ usÐ µd many rhÐ µtorical stratÐ µgiÐ µs of thÐ µ AgÐ µ of RÐ µason to assÐ µrt collÐ µctivÐ µ unity and frÐ µÃ µdom. ThÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ is basically a documÐ µnt that condÐ µmns thÐ µ British Crown and holds that its formÐ µr coloniÐ µs in North AmÐ µrica arÐ µ now unitÐ µd as statÐ µs. ThÐ µ most vital important statÐ µmÐ µnt that was madÐ µ about frÐ µÃ µdom in this documÐ µnt, thÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ, howÐ µvÐ µr, was that thÐ µ U.S. country as a nation was frÐ µÃ µ and indÐ µpÐ µndÐ µnt of British colonial control. In thÐ µ dÐ µclaration, thÐ µ committÐ µÃ µ mÐ µmbÐ µrs and JÐ µffÐ µrson sÐ µt forth a list of what thÐ µ British colonialists had donÐ µ to thÐ µ AmÐ µricans to curtail thÐ µir frÐ µÃ µdoms, and statÐ µd that thÐ µy arÐ µ not obligatÐ µd to Ð µxist undÐ µr a systÐ µm that has such curtailmÐ µnts as its important factors. ThÐ µrÐ µforÐ µ, thÐ µ documÐ µnt was important bÐ µcausÐ µ thÐ µ authors, â€Å"by authority of thÐ µ good pÐ µoplÐ µ of thÐ µsÐ µ ColoniÐ µs, solÐ µmnly publish and dÐ µclarÐ µ, That thÐ µsÐ µ UnitÐ µd ColoniÐ µs arÐ µ, and of right ought to bÐ µÃ µ frÐ µÃ µ and indÐ µpÐ µndÐ µnt StatÐ µs† (KlÐ µinman Ð µt al., 1998). ... ThÐ µrÐ µforÐ µ, thÐ µ documÐ µnt was important bÐ µcausÐ µ thÐ µ authors, â€Å"by authority of thÐ µ good pÐ µoplÐ µ of thÐ µsÐ µ ColoniÐ µs, solÐ µmnly publish and dÐ µclarÐ µ, That thÐ µsÐ µ UnitÐ µd ColoniÐ µs arÐ µ, and of right ought to bÐ µÃ µ frÐ µÃ µ and indÐ µpÐ µndÐ µnt StatÐ µs† (KlÐ µinman Ð µt al., 1998). ThÐ µ DÐ µclaration of IndÐ µpÐ µndÐ µncÐ µ was Ð µffÐ µctivÐ µ ovÐ µrall bÐ µcausÐ µ its primary author, JÐ µffÐ µrson, rÐ µflÐ µctÐ µd a sort of idÐ µalism that showÐ µd in thÐ µ documÐ µnt from his ЕnlightÐ µnmÐ µnt idÐ µals. ThÐ µ fivÐ µ critÐ µria that will bÐ µ judgÐ µd by this rÐ µport in rÐ µlation to thÐ µ DÐ µclaration’s ЕnlightÐ µnmÐ µnt rhÐ µtoric arÐ µ its status as a humanist documÐ µnt, its absolutist rhÐ µtoric, its utopian rhÐ µtorical statÐ µmÐ µnts about thÐ µ naturÐ µ of rÐ µpublic and dÐ µmocracy, and its strong rhÐ µtoric on thÐ µ limitations of absolutÐ µ powÐ µr in monarchical govÐ µrnmÐ µnt. HowÐ µvÐ µr, thÐ µ documÐ µnt doÐ µs not work on all lÐ µvÐ µls, whÐ µn onÐ µ considÐ µrs thÐ µ provisions about thÐ µ Ð µquality of crÐ µation in thÐ µ contÐ µxt of a slavÐ µ-owning nation. ThÐ µ first stratÐ µgy considÐ µrÐ µd is that of thÐ µ DÐ µclaration’s status as a humanist documÐ µnt. JÐ µffÐ µrson and thÐ µ othÐ µr draftÐ µrs usÐ µ humanist rhÐ µtoric, calling attÐ µntion to thÐ µ basic human nÐ µÃ µd of frÐ µÃ µdom. During thÐ µ timÐ µ that thÐ µ documÐ µnt was writtÐ µn, ЕuropÐ µ was bÐ µing swÐ µpt by a nÐ µw sÐ µntimÐ µnt. PÐ µoplÐ µ wÐ µrÐ µ starting to quÐ µstion thÐ µ old systÐ µms of control and thÐ µ divinÐ µ powÐ µr of thÐ µ monarch was waning. ThÐ µrÐ µ was a nÐ µw trÐ µnd of looking to human ingÐ µnuity and gÐ µnius for answÐ µrs, rathÐ µr than simply looking to rÐ µligion, during this timÐ µ. This was known as humanism. In

Proposed Keystone XL Pipeline from Canada to Gulf Coast Research Paper

Proposed Keystone XL Pipeline from Canada to Gulf Coast - Research Paper Example It summarizes key arguments for and against the pipeline presented by the pipeline’s developers, federal agencies, environmental groups, including other stakeholders’. Finally, this report points out the reasons why the remainder of this project has not been approved and how politics has influenced this approval. How likely the project is to be approved after the just concluded November U S presidential election? The Keystone Pipeline is a project designed for transportation of synthetic crude oil from North Alberta’s oil field in Canada, to various destinations in Texas US. The Keystone XL extension of this pipeline was proposed in 2008. In September 2009, the hearings started, with the extension project being approved on March 11, 2010 by the Canadian National Energy Board. However, the issue became politicized and has faced several lawsuits and rigorous criticism from citizens and environmentalists groups. The development of the pipeline came to a standstill in November 2011 as an ultimate decision was postponed into 2013. The pipeline is owned by TransCanada Pipeline- a Canadian energy company. Founded in 1951 in Calgary, the company is a leading North American energy company developing and operating energy infrastructure in North America. It has a pipeline network of approximately 59000km. TransCanada signed contracts with Bakken oil producers to carry oil from the keystone region through the keystone pipeline. This project would be operational by 2013 if the Keystone XL Pipeline received regulatory approvals. The project seeks to double the capacity of the initial keystone pipeline system by connecting it with the US gulf coast. This will make possible the delivery of an estimated 1.1 million barrels of Canadian crude oil to the US market daily (http://stateimpact.npr.org). The proposed route would start from Hardisty, Canada and connect to the existing network in Steele city, Nebraska until Cushing, Oklahoma,

A Research Proposal concerning Computer Operating Systems Education Essay

A Research Proposal concerning Computer Operating Systems Education - Essay Example My interest in this subject started as a realization, servicing computers at The University of La Verne. There seemed to be a great familiarity of an application when a worker was given instructions in a specific subject. When using a new application, the same faculty or staff became disorientated and frustrated. I pondered; could knowledge of Operating Systems help subjects adapt to new programs easier? My observations were that the more experience a customer had using a computer, the easier it was to adapt to new types of work. Of the subjects interviewed, few have taken an actual course on the operating system of their computer. The comfort level of the subjects who had used several operating systems, over a span of years, were very good at applying learned knowledge to new applications. Consider operating a computer is as much of our professional skill set as language or mathematics. Efficacy theory by Albert Butera states ‘Self Efficacy is people’s perception of their ability to plan and take action to reach a particular goal.† Another definition by Compeau and Higgins 1995; Marakas et al. 1998) is Computer self-efficacy (CSE) refers to individuals' judgment of their capabilities to use computers in diverse situations (http://en.wikipedia.org/wiki/Self_efficacy, 2006) I theorize that if a worker has a good basic knowledge of an operating system, he or she will build confidence through positive experiences. This encounter will drive a user to experiment and discover effective ways of using multiple applications.

Malay Archipelago In The 18th And 19th Century History Essay

Malay Archipelago In The 18th And 19th Century History Essay Accounts of the Malay Archipelago, particularly the Malay Peninsula prior to the official intervention of the British in 1874, were mainly written by officials and non-officials who were in the Archipelago on business or to carry out professional activities. Nevertheless the writings by the merchants, travellers and missionaries in the 18th and 19th centuries are also means to enlighten us about the history of this part of the world before official intervention by western powers in Asia. This may be achieved by analysing selected writings and activities of the merchants, missionaries and travellers of the said period. Merchants/Traders Merchants or traders were in Asia well before the arrival of the western powers, but the objective was mainly to trade and not to intervene in the affairs of the native states. The scenario changed in the 16th and 17th centuries with the emergence of nation states in Europe and the introduction of the Mercantile System. This spearheaded the age of exploration and led to merchants traveling to Asia intent on acquiring spices to be exchanged in Europe for gold and silver. The formation of the English East India Company (EIC), Dutch East India Company (VOC) and French East India Company led to active trading activities in Asia. The EIC was formed in 1600 under the charter of the Queen and traders received instructions from their respective companies. However, when civil war erupted in England in 1657, a new charter was issued by Oliver Cromwell, ordering the EIC traders to withdraw from Asian waters. The orders were not adhered to by many of the traders, thereby prompting King Charles I I to repatriate the recalcitrants to England. His orders went unheeded, and the traders blissfully continued their Asian trade. These traders were known as country traders. The discussion below will highlight the importance of the country traders activities in providing clues to the history of the Malay Archipelago. The role of a number of prominent country traders will be highlighted to show how their accounts of this part of the world have become an invaluable source for the historical study of the Malay Archipelago. Country traders played a vital role in the Malay states in an era when the official policy of the British in this part of the world was non-interventionist. Prominent country traders like James Scott, Francis Light and Thomas Forrest played important roles in the Malay Archipelago of the 18th century. It was only through information provided by them that the European imperial powers gained a better appreciation of the situation in the Malay Archipelago of the late 19th and 20th century, thereby enabling them to make successful political inroads in this part of the world. The Prosperity of the Malay States Country traders played a vital role in highlighting the richness of the Malay states in the 18th century. This was obvious from their reports to the Government of India. For example Captain Alexander Hamilton who called at Kuala Terengganu as early as 1719 gave detailed information on the economic activities of Terengganu. In his report, Hamilton stated that the important products of the state of Terengganu were pepper and gold, which were mostly exported to China. Hamilton described Terengganu as an important flourishing port visited by traders of all races. Half of the towns inhabitants were said to be Chinese, and some 4-5 Chinese junks were said to be calling at the ports annually. Besides that, Terengganu was also said to have established, cordial relations with Siam, Cambodia and Sambas. Its leaders were said to be friendly with foreign traders and willing to fulfill their needs. The accounts show that Malay rulers from as early as the 18th century had a policy of accommodation towards foreign traders. Another important country trader was Captain Joseph Jackson, who visited Terengganu on 14 June 1764 en route to China. The intention was to collect the products of the Malay Archipelago to balance the trade with China which was not to Britains favour. His report provides a clear description of Terengganu of the time. It was said that the trade potential of Terengganu was equivalent to, or greater than that acquired at Coromandel or Malabar in India. The report provided information about the richness of the Malay states. Francis Light who was also a country trader in his letter to the Governor General of India, Lord Cornwallis, dated 7 January 1789, gives a comprehensive picture of the Malay states around Penang and its products. The information provided by Light relates to all the Malay states and enriches the historiography of the region. Without such information much less would be known about 18th century developments in the archipelago. The Accommodative Policy of the Malay Rulers The cordial relations established by the country traders created the opportunity for the Malay rulers to implement a policy of accommodation towards foreigners. Prior to the arrival of country traders, Malay traders were forced to sell their products at prices dictated by the Dutch. Malay rulers could now sell their products to traders who were willing to offer a higher price. Furthermore, country traders were also willing to sell fire arms to local traders. Light was said to have sold 5 thousand riffles to the Buggies. James Scott was also involved in selling firearms to local rulers. The policy of open and free trading enabled local rulers to sign different treaties with country traders, even when they had already signed treaties with the Dutch. Before this the Malay rulers sold tin to the Dutch at prices dictated by the latter and could not conduct trade with anyone besides the Dutch. It could be concluded that the relationship established by the country traders with Malay rulers gave the latter the opportunity to avoid Dutch intervention in their economy and the chance to sell their products to the country traders at a profit. The accommodative nature of the Malay rulers and their craftiness is evident in the written documentation attributed to the country traders; and this material has played an important part in clarifying the history of Malay Archipelago in the 18th century. Laissez-Faire Policy in the Malay Archipelago It was through the writings of traders operating in this part of the world that British officials first became aware that the laissez-faire policy had been in practice long prior to foreign commercial presence in this part of the world. G. Windsor, in his article which was published in the Journal of the Indian Archipelago in 1850, lists all the ports in the Malay Archipelago which practiced a laissez-faire policy. The laissez-faire policy in this part of the world had its own unique characteristics. If such a policy had not existed, foreigners would have employed gunboat diplomacy to achieve their ambitions. This would have proven costly, and many lives would have been sacrificed. The fact that most of the countries in Asia accepted indirect rule was very much related to the accommodative policy inspired by the laissez-faire system which had already been in place much earlier. Intervention was through negotiation and not force. The existence of free trade and free ports in the Malay Archipelago was brought to light by Stamford Raffles, the founder of Singapore. According to him, When the Europeans first frequented the Archipelago, the trade had long collected at certain established emporia; of this Achean, Malacca and Bantam were the principal. Macassar on Celebes, had also become an emporium of the more Eastern Commerce. à ¢Ã¢â€š ¬Ã‚ ¦ the smooth seas of the Archipelago is readily conveyed to the most advantageous markets. Foreign traders in large vessels found it more to their interest to proceed to the emporia, where they might at once procure a full cargo. The foreign commerce was carried on with ease and safety and to manifest advantage of all parties. The Malay Archipelago already had trade links with the outside world before the modern age. Local conditions suited the strategy of free trade and free ports which were used by the foreigners to develop settlements along the peninsula coast. Before the arrival of the Europeans, the Spice Islands formed a well structured regional trade network. A number of important ports emerged in the Malay Archipelago, like Pedir, Pasai, Sri Vijaya, Demak, Tuban, Makasar and Malacca. The ports functioned as free ports and traded without restrictions. From the beginning of the fourteenth century, five trade zones emerged in the Straits Settlements. The first trade zone was the Bay of Bengal which began at the Coromandel Coast, South India and included Sri Lanka, the Northern Malaysian Peninsula and the North and West Coasts of Sumatra. The North and West Coast of Sumatra became important in the years after 1300 due to the global demand for pepper. Consequently, the entry port of Samudra Pasai on the east coast became an important supplier of pepper for the traders from the East and West. When the Europeans came to the Malay Archipelago they did not create new trade routes, in fact they made use of the old ones. All the ports which were located in these trade zones, such as Malacca, Aceh, Pasai, Bantam, Macassar, Ayudhya experienced a rapid progress in trade. This freedom enabled the ports to attract traders from the East and West and to function collectively as a political, economic and social centre. With the double attractions of an established trading network and free trade status, the British were encouraged to develop free ports in the Malay Archipelago in the late 18th and early 19th century. The emergence of Penang and Singapore as free ports was based on these factors. Travellers The term traveller normally refers to those travelling to new places for recreation or pleasure and not for economic activities. Some came to the archipelago en-route to other destinations, while many others came either in an official or non-official capacity for business objectives. While ordinary travellers might, as observers away from their home environment, record their impressions of the people, landscape and events encountered, others, through their writings unwittingly contributed information which can today be considered as historical source material for the study of the Malay Archipelago, particularly the Malay states in the 18th and 19th century. Although the general perception about travellers is that they frame their perceptions within the cultural filters of their own cultures and based on patriotic sentiments, the same may not be said to apply to all the travellers. There are travellers who tended to speak their minds. Travellers do make judgments on contemporary affairs which appeal to the modern historian, such as in the case of Isabella Bird, whos The Golden Chersonese, the Malayan Travels of a Victorian Lady helps provide a better perspective on the events that were to unfold in the later decades. Another two travellers worth mentioning are G.W. Earl who penned Eastern Isles and Howard Malcolm, who wrote Travels in South-Eastern Asia Embracing Hindustan, Malaya, Siam, and China. The testaments of these authors will be discussed below to prove their validity as sources of historical information. Isabella Bird The Golden Chersonese, the Malayan Travels of a Victorian Lady, Singapore, Oxford University Press reprint (paperback), 1980. Isabella is a traveller and writer who travelled to Malaya in 1879 at the age of 47, five years after official intervention by the British in Malaya. Her book The Golden Chersonese, which was published in 1883, comprised a series of letters written to her sister Henrietta in Edinburgh while travelling in the Malay States (for five weeks from January-February 1879). Her description and evaluation of certain historical events remains as a source for studying the history of Malaya in the 19th century. She recorded her impressions of every place she visited with extraordinary clarity. Isabella evidently had a talent for observation, description and an unquenchable thirst of information. Views of the Malays Isabella viewed the Malays as an enlightened race in contrast to the British administrators: The Malays undoubtedly must be numbered among civilised peoples. They live in houses which are more or less tasteful and secluded. They are well clothed in garments of both native and foreign manufacture; they are a settled and agricultural people; they are skilful in some of the arts, specially in the working of gold and the damascening of krises; the upper classes are to some extent educated; they have a literature, even though it be an imported one, and they have possessed for centuries systems of government and codes of land and maritime laws which, in theory at least, show a considerable degree of enlightenment. Her view contradicts British perceptions of the Malays as uncivilised. Frank Swettenham, who was the British Resident of Selangor (1876-82), Perak (1889-95) and later the Resident-General of the Federated Malay States (1896-1901) expresses the following in his book, The Real Malay: There was a strong belief that Malays were treacherous by nature and pirates by trade, and that there were no special inducements for a white man to trust himself in such a barbarous country. Views of the Chinese Isabella provided detailed information on the Chinese. She explained vividly the character of the Chinese and why they were dominant in Malaya. To quote her, The Chinese promise to be in some sort the commercial rulers of the Straits. It is by their capital, industry and enterprise that the resources of the Peninsula are being developed. It explains why the British administrators and capitalists developing the agriculture and mining sectors in the Malay states were so dependent on them. It was no surprise that the Chinese came to play a vital role in the affairs of the Archipelago, particularly Malaya. Francis Light praised the Chinese in 1794 as, à ¢Ã¢â€š ¬Ã‚ ¦ the only people of the East from whom a revenue may be raised without expense and extraordinary effort of government. Raffles took steps to educate the Chinese in Singapore as they were seen as an asset to develop the island. The Chinese were generally preferred by the Europeans on account of their reliability and perseverance. As house servants with European families the Chinese were found to be particularly valuable. They were also employed to collect excise revenues. European trade in the Straits Settlements was managed almost exclusively by the Chinese. Isabella highlighted the role of Yap Ah Loy, a prominent Chinese businessman who developed Kuala Lumpur in the 1880s without any official recognition. In her writing, Isabella accorded due recognition to his contributions to the expansion of Kuala Lumpur. He was said to have built Kuala Lumpur each time it was burned down as a result of disturbances. He built roads connecting tin mines with the town. His contribution was recognised by Mr. Syers, the Superintendent of Police, who believed that without Ah Loys support, Kuala Lumpur would not have been developed. Isabella considers Ah Loy to be the creator of the commercial interests of Selangor, and as a man of large aims with an enlightened public spirit. She therefore considered that he needed to be accorded due recognition for his services and awarded either the St. Michael or the St. George Medal?. Incidentally, Yap Ah Loys place in history continues to be sidelined in modern Malaysian history. A local newspaper, the Sunday Star (dated 26th April 2009), carried a news item entitled Malaysian Chinese Association (MCA) makes proposal to honor Kuala Lumpur founder. The MCA President declared that Yap Ah Loy had been overlooked, despite the fact that he had helped develop Kuala Lumpur into a commercial and mining centre, and contributed greatly to its advancement. The only reminder of this great hero is a small road in the city centre that carries his name. In view of this, the partys Chinese Community History Consultative Bureau was directed to document Ah Loys contributions. It looks like the grouches pointed out by Isabella 100 years ago are being repeated by the Chinese community in the 21st century. Views of the Indians Isabellas view of the Indian race does explain why Indians fail in modern day Malaysia. She compares them to the other races and her conclusion is that à ¢Ã¢â€š ¬Ã‚ ¦.Klings [Indians] are active and industrious, but they lack fibre apparently, and that quick-sightedness for opportunities which makes the Chinese the most successful of all emigrants. Not a Malay or a Kling has raised himself either as merchant or in any other capacity to wealth or distinction in the colony. To this day, the Indians continue to be seen in this light in comparison to the Chinese. In a news report, (New Straits Times, 27 April 2009), the Government exhorted the Indian community to emulate the Chinese in grabbing investment and business opportunities. In other words, Indians are asked to be more like the Chinese, who according to Frank Swettenham à ¢Ã¢â€š ¬Ã‚ ¦are the bees who suck the honey from every profitable undertaking. View on Intervention in Perak, the Assassination of J.W.W. Birch, the first British Resident in the State of Perak and Intervention in Selangor Isabella made political commentary, although it was not her business to have done so. She wrote about the reaction to the assassination of J.W.W. Birch, the first British Resident of Perak. Those who were involved in the murder were hanged, while the Malay rulers were exiled. Isabella was of the opinion that the British had failed to heed the views of the locals. To her, the British were ever imposing their superiority over the locals, without realising that the latter had a superior civilization: A great mist of passion and prejudice envelopes our dealings with the chiefs and people of this State, both before and after the war. à ¢Ã¢â€š ¬Ã‚ ¦ If I may venture to give an opinion upon so controversial a subject, it is, that all Colonial authorities in their dealings with native races, all Residents and their subordinates, and all transactions between ourselves and the weak peoples of the Far East, would be better for having something of the fierce light which beats upon a throne turned upon them. The good have nothing to fear, the bad would be revealed in their badness, and hasty councils and ambitious designs would be held in check. Public opinion never reaches these equatorial jungles; we are grossly ignorant of their inhabitants and their rights, of the manner in which our interference originated, and how it has been exercised; and unless some fresh disturbance and another little war should concentrate our attention for a moment on these distant States, we are likely to rem ain so, to their great detriment, and not a little, in one aspect of the case at least, to our own. In other word she admitted the natives had a superior civilisation. ARE YOU SURE? She was also critical of the manner in which the British intervened in Selangor: The history of the way in which we gained a footing in Selangor is a tangled one, as the story is told quite differently by men holding high positions in the Colonial Government, who unquestionably are all honorable men. This means she did not accept the official views of the British government which was considered to be the gospel truth with regard to intervention in the Malay states. George Windsor Earl The Eastern Seas, London, WMH, Allen Co., 1837 with an introduction by C.M.Turnbull, Singapore, Oxford University Press reprint 1971. Earl ( 1865) was another British traveller who was a ships captain, lawyer, colonial official, linguist, antiquarian and writer. He travelled widely in the Malay Archipelago. His famous book was The Eastern Seas. He also contributed numerous articles in the Journal of the Indian and Eastern Archipelago (JIEA). The Journal contains many writings by merchants and traders and reveals the importance of all the states and islands in the Malay Archipelago. Besides that, it also brings to light the importance of each island state and its products, referring to traders who are trading there as well as trade policy carried out by foreign powers. Writing in Earls journal conveyed valuable information about the region, and in some cases provided the stimulus for the advancement of Western colonization in Southeast Asia as well as other regions. These publications were widely read and were considered influential in shaping Western public opinion about the distant tropical east. Earl was also said to have been interested in the peoples of the Archipelago and mixed freely with the Asian population of the Straits Settlements. His account of the Malay Archipelago, according to Mary Turnbull in her introduction of the reprint of the book, was the honest opinion of an intelligent and detached observer and a most humane man. Although there might be accusations that his views reflected those of the British government, for Turnbull they reflected the liberal ideas of the times, as manifested in the actions of the officials on the ground: It reflects too the freshness and confidence of the best in British imperial idealism in the first half of the nineteenth century, before that confidence had toughened into arrogance of imperial power and the spirit of co-operation with the local population had coarsened into authoritarian command. Earl was said to be a man of integrity, with a sense of compassion. He was against the idea of taking strong repressive measures against the Chinese secret societies, and instead succeeded in convincing the Straits officers to be moderate and lenient to the Chinese population. Howard Malcolm Travels in South-Eastern Asia Embracing Hindustan, Malaya, Siam, and China, Vol. 1, 1839, Boston, Gould, Kendall Lincoln, 1839. Malcolm (1799-1879) was sent out as the deputy and representative of one of the great American Missionary Societies to gather details on every area in which the Board lacked information. The information provided was very objective and without bias. A lot of information was provided about Malaya, such as that relating to piracy. According to Malcolm, Malays considered piracy to be honorable and many of their princes openly engaged in it. This testimony also brought to light the fact that free trade policy was practiced in this part of the world before the advent of Western Powers. To Malcolm, Singapore was able to flourish as an important trading port in the 19th century due to the role played by local traders and trade routes which had existed for ages, well before the Europeans found their way into these seas. Malcolm also explained in detail the kind of products collected by the local traders from various areas. For example, the Battaks collected camphor; the Sulu gathered pearls; the Malays looked for birds nest, nutmeg, clove, tripang and agar-agar; the Bugis functioned as traders and mariners; the Sumatran traders dealt in pepper; the traders from China contributed wealth and capital towards the prosperity of Singapore; while the West brought technology and arts to this part of the world. Missionaries Missionaries were generally interested in the native population and helped to increase the number of converts to Christianity. In addition they became pioneers of social change. In the case of the Malay Archipelago, many missionary societies were formed and they published many works on this part of the world. One notable example was the London Missionary Society, which was founded in London in 1795 with the objective of spreading Christianity to all nations and people, to publish and distribute scripture in the vernacular and to teach the young to read and write in a school environment. Missionaries were therefore encouraged to produce Christian books, propaganda and text. The Origin of Missionary Activity in the Straits Settlements In 1815, the London Missionary Society (LMS) established a printing press in Malacca named Mission Press, and branches were formed in Penang (1819) and Singapore (1822). In Malacca, evangelism was spearheaded by Rev. William Milne (1785-1822). When Milne left Malacca the task fell to Rev. Claudius Henry Thomsen, who carried out missionary work among the Malays. His Malay teacher was the famous scribe, Munsyi Abdullah. Thomsens publications include a small hymn book, and tracts on human depravity, the Being of God, An exposition on the Commandments and a sixteen page treatise on the principal doctrines of the gospel. Thomsons activities raised objections from the locals, especially the Hajjies of Singapore. They were said to have refused to accept Christian tracts and also made efforts to prevent others from receiving them. Mission Press contributed not only to produce Christian publications, but also non- religious works. Their publications appeared in the various vernacular languages, and were mostly circulated in the form of tracts, broadsheets and books. Publications in the Malay language were mainly the Bible, interpretations of the Bible, religious treatises and prayers. In 1819, about 54,000 printed materials were published in Chinese and about 19,000 in Malay. Rev. Thomas Beighton (1790-1844) was responsible for Mission Press activities in Penang. Works published under his direction included Religion of the Bible, Fourth Commandment, and The Beatitudes. There were also a few controversial publications like Comparison of the Religion of Jesus with the Religion of Mohammed, The Rise of Christianity and pamphlets with titles like Pengajaran [Spiritual Lessons]. In Singapore, C. H. Thomsen (1782-?) who came from Malacca, became the editor of a Malay magazine, and assumed responsibility for missionary work among the Malays. Thomsen left Singapore in 1834 when he sold the Press to the American Board of Commissioners for Foreign Missions. The American Board was responsible for the religious activities there. It was the American missionary movement which translated Hikayat Pelayaran Abdullah (Abdullahs Travel Narrative) and the New Testament into English. One notable person, Benjamin Peach Keasberry came from USA to Singapore to work with the Malays under the American Board, and in 1839 joined the London Missionary Society. Keasbery was very much involved with publications in Malay. The LMS came to an end in the Straits Settlements when the Opium War broke out in China between 1838-1842. The Society then decided to shift its work from the Straits Settlements to China. The Mission Press under Keasberry printed a few Malay manuscripts including Adat Segala Raja-Raja Melayu dalam Segala Negeri and Sejarah Melayu. With the help of Alfred North from the American Board, Abdullah was able to pen his experiences in Kesah Pelayaran Abdullah (The Voyages of Abdullah) and Hikayat Abdullah (The Narrative of Abdullah). When Keasbery died in 1875, the press was bought by John Fraser and D.C.Neave Printers Ltd which survived until the Japanese occupation. With Keasberrys demise, the Mission Press fell silent until it was revived by the Methodist William Girlestone Shellabear, who was responsible for its revival. He became a missionary for the Methodist Church Singapore, and started the American Mission Press, which later became the Methodist Publishing House in 1906, followed by the Malaya Publishing House in 1927. Shellabear was the one missionary who was largely responsible for enriching Malay historiography of the early 20th century. Among the publications produced was the Journal of the Straits Branch of the Royal Asiatic Society. Reaction of Natives to the Spread of Christianity It is interesting to note the reaction of the natives to Christian missionary activities in the Straits Settlements. The efforts failed to Christianise the Malays, although they were involved in the teaching of the Malay language to the missionaries. This poses an interesting question as to why such activities failed in the Malay States when it was successful elsewhere. Thomas Beightons publications related mainly to Christianity, and included titles like The Trinity Revealed in the New Testament, The Rise of Christianity that is the Story of Resurrection of Jesus on the Third Day after his Crucifixion, Religion of the Bible, and Fourth Commandment. Beightons most controversial publication was Comparison of the Religion of Jesus with the Religion of Mohammed, the Rise of Christianity and a pamphlet with the title Pengajaran. Comparison of the Religion was an attempt to belittle Al Quran and praise the Bible. Malay leaders were of the opinion that these writings were crude, insulting and belittled Islam and its followers. They were disturbed by the way such materials were brought right to their doorsteps. The Malays complained to the Governor of Penang, S. G. Bonham and wanted Beighton to be restrained from distributing such materials. The latter was, however, able to convince the Governor that most of them were translation works intended to stimulat e inquiry. The explanation was contained in his Letter to Mohammetans, in which he stressed that Abdullah Munsyi had helped in publishing the work. It is also interesting to note that Beighton had even adopted a young Malay, baptised him and named him Thomas John Ince. When the boy died, he even published a book titled The Story of Tom that is Thomas J. Inche who was Loyal and Dedicated to Christianity as Stated. The reaction of the natives towards Christianity is something which is not studied in Malaysian history. It is only through the writings of the missionaries that one could also acquire information with regard to how the natives reacted to the missionaries attempt to spread gospel or Christian teachings. As Milner rightly pointed out, It must be investigated further the contribution which missionaries made to the ideological assault waged by the west against Malay culture in the early nineteenth century; the schools they established in their preaching and the missionary pamphlets they distributed throughout the Archipelago. The Writings of the Missionaries as Historical Sources The Publication of Historical Works by Mission Press Early historical works of the time were published by missionary societies, without whose efforts Malaysian historiography would not have been complete. Many professional historians who worked on the Straits Settlements and the Malay Archipelago relied greatly on such publications to shed light on the many events of the time. A number of notable historical publications of the societies are listed below; Thomsen Claudius Henry, A Code of Bugis Maritime Laws with Translation, Singapore, Printed at the Mission Press, 1832. Moor, John Henry, (Compiler), Notices of the Indian Archipelago, and Adjacent Countries; Being a Collection of Papers Relating to Borneo, Celebes, Java, Sumatra, Nias the Philippine Islands, Sulus, Siam, Cochin China, Malayan Peninsula Etc, Singapore , Mission Press, 1837. Reverend Thomas Beighton, Comparison of the Religion of Jesus with the Religion of Mohammed. Prophet of the Arabs in Mecca, printed in Penang by Reverend Thomas Beighton in the year 1839. (Translation) Logan, The Journal of the Indian Archipelago, Vol. 1 2, Singapore, Mission Press, 1847. The Story of Abdullah Abdul Kadir Munshi, Singapore, Mission Press, 1849. (Translation). A number of the above publications need to be discussed in detail to show how they could be considered as historical sources for the study of the Malay Archipelago. Moors Publication John Henry Moor compiled Notices of the Indian Archipelago, and Adjacent Countries; Being a Collection of Papers Relating to Borneo, Celebes, Java, Sumatra,

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The Army announced yesterday that it missed its recruiting goal for the fourth consecutive month, a deepening manpower crisis that officials said would require a dramatic summer push for recruits if the service is to avoid missing its annual enlistment target for the first time since 1999. The Army will make a "monumental effort" to bring in the average 10,000 recruits a month required this summer, said Maj. Gen. Michael D. Rochelle, head of the Army's recruiting command. An additional 500 active-duty recruiters will be added in the next two months -- on top of an increase of 1,000 earlier this year. The Pentagon is also considering asking Congress to double the enlistment bonus it can offer to the most-prized recruits -- from $20,000 to $40,000 -- and to raise the age limit for Army active-duty service from 35 to 40, he said. "The challenge is one of historic proportions," Rochelle said, acknowledging that he is not sure whether the traditional summer surge in Army recruits will take place, or how large it might be. Violent, long deployments to Iraq and a sound job market at home have combined to reduce what the Army calls the "propensity to enlist" -- the percentage of young Americans willing to consider Army service -- which dropped from 11 percent last year to about 7 percent this year. "What I don't know, in all candor, is how the reduced propensity will dampen" the recruiting prospects of summer, Rochelle said in an interview. "I wish the summer period were about twice as long." The Army's recruiting difficulties are only expected to grow. "Next year promises quite frankly, given the size of our entry pool, to be an even tougher fight," he said. "God forbid a downward trend" in the willingness to serve, he added. The Army missed its May active-duty recruiting goal of 6,700 by 1,661 recruits, pushing the shortfall for fiscal 2005 to 8,321 -- or more than a month's worth of recruits. The shortfall would have been 37 percent if the Army had not lowered its May goal. Overall, the Army has sent 40,964 enlistees to boot camp, and has four months to nearly double that figure to reach the 80,000 goal for this fiscal year. Army, Navy and Marine Corps reserve forces also missed their goals for May. Army National Guard enlistments for the month fell short by 29 percent, Army Reserves by 18 percent, Marine Corps Reserves by 12 percent and Navy Reserves by 4 percent, according to figures released yesterday by the Pentagon.